You can publish a rtmp stream to a rtmp address and then playback with an external player like JWPlayer.
If you publish StreamName to rtmp address rtmp://your-rtmp-address-here then you will need to configure JW Player:
var flashvars = { file: StreamName.flv, streamer: rtmp://your-rtmp-address-here, autostart:”true”, type:”rtmp”}
Webcam video streams can be published from web with a video Live Streaming broadcasting script. With the VideoWhisper Live Streaming soulution, StreamName is channel name (in example Studio586). Important: As latest VideoWhisper solutions also support P2P streaming, these need to be configured with alwaysRTMP=1 parameter in their _login.php or equivalent script so streams are always published to RTMP server.
If you want to publish for other devices special encoders and codecs would be required. Using an external encoder you can encode with codecs and settings not available in browser flash player (due to flash limitations). Not all encoders and versions are compatible with all rtmp servers and versions. Some require special configuration and usage instructions.
Adobe Flash Media Live Encoder can be used for Adobe Media Interactive server and is also reported to work with Wowza.
Wowza & Wirecast documentation and support is available for Wowza Media Server hosting.
Note that when publishing H.264, video player should be configured to play StreamName.mp4 instead of StreamName.flv .